A few days ago, Pingdu city, Shandong province received a 'bronzing' business card from Alibaba--Source of false eyelashes.
'The name card of the place of origin is that we hope to help the source of origin to create a business card belonging to this place of origin. It is a brand image. We will build this business card by shaping the standard.
'Yu Fang, a senior market operation expert at Alibaba's 1688 markets, said that the two sides will use each other's advantages to jointly create a win-win false eyelash industry chain.
As the largest false eyelash production base in the country, Pingdu is the real hometown of false eyelashes.
The industrious and simple Pingdu people use a pair of skillful hands to sell a pair of false eyelashes to Japan and South Korea and to Europe and the United States. The best technology and the most competitive price of false eyelashes come from Qingdao Pingdu.
According to incomplete statistics, there are thousands of false eyelash production enterprises and processing workshops active in Pingdu, large and small. The output of false eyelashes accounts for about 70% of the total output of eyelashes in the country, with an output value of several billion yuan, driving more than 50 thousand jobs.
It is known that the false eyelashes industry of Pingdu originated in 1970s S. At that time, Gao Shanmin and other daring people in Daze Mountain introduced the false eyelashes industry into the local area from Qingdao and other areas, taking advantage of the advantage of more local idle labor, it has achieved a breakthrough in the false eyelash industry from zero to one.
With the growth of demand and the expansion of sales channels, the false eyelash industry has continued to grow in the local area.
'At the beginning, I ran the market, ran every provincial capital city, and later arrived in Guangzhou and Yiwu.
In 2004 and 2005, eyelashes belong to the low market and have not gone out. The products are relatively single, the production is excessive, the production is very large, and the sales cannot be made.
Later, when I arrived in Guangzhou and Yiwu, with the platform, foreign businessmen came to purchase more and the sales volume was getting bigger and bigger. 'False eyelash manufacturer Gao Shanmin recalled.
At present, Pingdu has formed two relatively concentrated false eyelashes production bases in Dazeshan town and the urban area, with thousands of various processing points. Many enterprises have long produced false eyelashes for OEM, a cosmetic tool brand manufacturer in Japan, Europe and the United States, pingdu has become China's veritable Origin of false eyelashes.
'My factory was built in 2008. From the beginning of the factory with several people, it has overcome many difficulties and has grown to more than 100 people. Now the main goods are sold to Europe, America, Japan and South Korea, mainly for export. 'False eyelashes manufacturer Li Xiangying said.
With the development and growth of false eyelash industry, its driving force gradually appears.
According to preliminary statistics, there are more than 50 thousand workers engaged in false eyelash processing in Pingdu city, and the false eyelash industry has become an important way for local people to increase their income and become rich.
'My home is very close to this. I start work here at half past seven every morning, and then go home to cook for the children at noon. There are still more than a dozen acres of land at home, and I don't delay work when I am busy, another thing is that there is no heating in winter and air conditioning in summer. This job is not tiring and can earn more than 200 yuan a day. 'Worker Zhang Zhenfang said happily.
With Pingdu holding hands with Alibaba, Pingdu false eyelash industry has ushered in a new development opportunity.
At present, more than 200 related enterprises have settled in.
At the same time, all relevant units of Pingdu are using platform thinking to do multiplication, continuously enlarging the value chain of false eyelash industry, increasing its brand value, and enabling it to realize a qualitative change from one to one hundred as soon as possible.
The xuaner e-commerce pioneer park, which is located in Pingdu city development zone, has introduced four false eyelash production enterprises and has formed good cooperation with e-commerce platforms such as Taobao, Tmall, pinduo and Vipshop.
'We focus on the Superior Industries of Pingdu, such as false eyelashes, to drive Pingdu's characteristic agricultural products up, train rural e-commerce professionals, and add assistance to the new economic growth point created by the local government.
'Zhang Ruijie, head of xuaner e-commerce pioneer park, said.
'On the basis of investigation and research, it is planned to establish an eyelash demonstration park integrating processing area, product display area and storage and logistics area to develop and expand a number of leading enterprises and drive the eyelash industry in the whole town to develop better and faster.
'Wang Shuqin, head of the Enterprise Service Center in Dazeshan town, Pingdu city, said.
'Pingdu has issued 28 opinions to support the development of the real economy this year. One of the most important aspects here is the transformation and upgrading of foreign trade, the cultivation of independent brands and the support of our brands for internationalization, open up more international markets.
'The relevant person in charge of Pingdu municipal bureau of commerce said that Pingdu is actively connecting with the hair products Association of China Light Industry Chamber of Commerce and striving to declare the false eyelash industry as a national foreign trade transformation and upgrading base, to further enhance the brand influence, international market development and competitiveness of Pingdu false eyelashes industry.